Authors Ice Creams & Coffee, located in Ashburn, Virginia, is a family-owned establishment renowned for its artisanal ice creams and specialty coffee offerings. Bringing a new name and plans to grow, they were seeking a fresh identity that would reflect the same joy that is brought to their customers with each bite. A script logotype paired with a pop-art inspired color palette and oversized graphics set the foundation for success, translating onto an ice cream truck, starter packaging, and their first brick and mortar. Plans to expand their high-quality flavors into stores are in flux.