Workday Rock Stars

Workday, a cloud-based software company, launched a major campaign during Super Bowl LVII, featuring rock legends Ozzy Osbourne, Billy Idol, Paul Stanley, Joan Jett, and Gary Clark Jr. The 60-second ad humorously challenges the business world’s use of “rock star” to describe regular professionals, as the musicians grumpily confront their ‘rock star’ status in the corporate world. We pre-launched the campaign with a full-page Wall. Street Journal ad, and a series of custom vintage-inspired band posters, promoting business-named ‘bands’ across social media. After the big-game premiere, Workday Rock Stars toured across the globe through carefully placed rockified OOH.