Identity + art direction

Chicago Vibrant Neighborhoods Collective (CVNC)

Identity + art direction

Chicago Vibrant Neighborhoods Collective (CVNC)

About

Chicago Vibrant Neighborhoods Collective (CVNC) is a local organization that empowers community-based nonprofits across historically disinvested Chicago neighborhoods by offering free capacity-building services—ranging from finance, data systems, and fundraising to marketing, board development, and beyond—to boost their long-term sustainability and collective impact. The new identity, inspired by their bold initiatives and communal focus, leans into modular and colorful geometric forms that weave together like a neighborhood map forming a cohesive whole—symbolizing CVNC’s co-designed, strength-based approach and their dedication to equity, collaboration, and neighborhood-led resilience. Through an energetic, hopeful, and grounded palette combined with simple balanced shapes, the logo remains flexible to work small for swag and digital use, or large as a supergraphic – creating a distinct voice that can speak loudly to the community, or calmly to come together to build trust, spark innovation, and create vibrant, healthy neighborhoods citywide.

agency

Ogilvy Chicago

details

Responsibilities

About

Chicago Vibrant Neighborhoods Collective (CVNC) is a local organization that empowers community-based nonprofits across historically disinvested Chicago neighborhoods by offering free capacity-building services—ranging from finance, data systems, and fundraising to marketing, board development, and beyond—to boost their long-term sustainability and collective impact. The new identity, inspired by their bold initiatives and communal focus, leans into modular and colorful geometric forms that weave together like a neighborhood map forming a cohesive whole—symbolizing CVNC’s co-designed, strength-based approach and their dedication to equity, collaboration, and neighborhood-led resilience. Through an energetic, hopeful, and grounded palette combined with simple balanced shapes, the logo remains flexible to work small for swag and digital use, or large as a supergraphic – creating a distinct voice that can speak loudly to the community, or calmly to come together to build trust, spark innovation, and create vibrant, healthy neighborhoods citywide.

agency

Ogilvy Chicago

details

Responsibilities

About

Chicago Vibrant Neighborhoods Collective (CVNC) is a local organization that empowers community-based nonprofits across historically disinvested Chicago neighborhoods by offering free capacity-building services—ranging from finance, data systems, and fundraising to marketing, board development, and beyond—to boost their long-term sustainability and collective impact. The new identity, inspired by their bold initiatives and communal focus, leans into modular and colorful geometric forms that weave together like a neighborhood map forming a cohesive whole—symbolizing CVNC’s co-designed, strength-based approach and their dedication to equity, collaboration, and neighborhood-led resilience. Through an energetic, hopeful, and grounded palette combined with simple balanced shapes, the logo remains flexible to work small for swag and digital use, or large as a supergraphic – creating a distinct voice that can speak loudly to the community, or calmly to come together to build trust, spark innovation, and create vibrant, healthy neighborhoods citywide.

agency

Ogilvy Chicago

details

Responsibilities