What happens when you take beloved cocktails like the Negroni, Margarita, and Old‑Fashioned, and substitute them with Del Maguey Vida Puebla mezcal? That’s the question that sparked the Twist on a Classic campaign – and a series of animated title sequences featuring everyone’s favorite star – Del Maguey mezcal. We intertwined mystical Oaxacan elements and artisanal inspired animation to bring to life a complex world filled with smoky roasted-agave flavor and tales straight from the source. We shared the classic twists across social and paired them with recipes for people to reinvent at home.