campaign creative
Cerveza Victoria: Tu Victoria está aquí
About
While immigrants come to the United States every day in search of a better life, their journey can be harrowing, and they often face uncertainty and a lost sense of belonging after arriving. Victoria™ Beer has proudly been brewed in Mexico since 1865—making it the oldest Mexican lager beer—and through its new campaign, Victoria strives to ensure all Mexicans in the U.S. know that their “victoria” (Spanish for victory) is within reach. The platform “Tu Victoria Está Aquí” ("Your Victory is Here") welcomes and embraces this growing demographic, honoring their origins while championing their journey to success in the United States.
agency
Ogilvy Chicago
details
Responsibilities
Credits
Press / Awards
About
While immigrants come to the United States every day in search of a better life, their journey can be harrowing, and they often face uncertainty and a lost sense of belonging after arriving. Victoria™ Beer has proudly been brewed in Mexico since 1865—making it the oldest Mexican lager beer—and through its new campaign, Victoria strives to ensure all Mexicans in the U.S. know that their “victoria” (Spanish for victory) is within reach. The platform “Tu Victoria Está Aquí” ("Your Victory is Here") welcomes and embraces this growing demographic, honoring their origins while championing their journey to success in the United States.
agency
Ogilvy Chicago
details
Responsibilities
Credits
Press / Awards
About
While immigrants come to the United States every day in search of a better life, their journey can be harrowing, and they often face uncertainty and a lost sense of belonging after arriving. Victoria™ Beer has proudly been brewed in Mexico since 1865—making it the oldest Mexican lager beer—and through its new campaign, Victoria strives to ensure all Mexicans in the U.S. know that their “victoria” (Spanish for victory) is within reach. The platform “Tu Victoria Está Aquí” ("Your Victory is Here") welcomes and embraces this growing demographic, honoring their origins while championing their journey to success in the United States.
agency
Ogilvy Chicago
details
Responsibilities
Credits
Press / Awards












Opportunities don’t knock,
they reach out.
made ya look
© alexandra davis 2025
all rights reserved
18:55:25
Opportunities don’t knock, they reach out.
made ya look
© alexandra davis 2025
all rights reserved
18:55:25
Opportunities don’t knock, they reach out.
© alexandra davis 2025
all rights reserved